What does it take to go from car sales to owning a mortgage brokerage, 16 investment properties, and a house on a private Florida island? Liz Lawrence, founder of LFG Lending, sits down with Jon Styer to share the unfiltered story of how she carved out a niche in investment real estate lending — and built a life on her own terms.
About Liz Lawrence: Liz Lawrence is the owner of LFG Lending, a Columbus-based mortgage brokerage that works exclusively with real estate investors across more than 40 states. With over 10 years of mortgage experience — built on high-volume teams at Huntington, Fifth Third, and U.S. Bank — Liz made the leap to open her own firm three years ago. She’s also an active investor herself, with 16 properties in her personal portfolio and a deep belief that the BRRRR method is far from broken.
In this episode, we cover:
- How Liz went from car sales to banking to becoming one of Columbus’s go-to investment lenders
- Why niching down is the most powerful business decision she ever made
- The honest story of growing LFG Lending from scratch — the highs, the hard seasons, and what she’d do differently
- Her personal real estate investing journey: partnerships, BRRRR deals, a 6-pack purchase, and a house on Dog Island
- What’s actually happening in the Columbus real estate market right now — and why investors need to slow down and run ALL the numbers
- The mindset shift required when you go from employee to business owner
- Why she’s focused on making LFG saleable — even if she never sells it
- How she manages a team with wildly different motivations than her own
Links & Resources:
- 🌐 LFG Lending: lfglending.com
- 📘 Liz on Facebook (Personal): https://www.facebook.com/liz.mills.9400/
- 📘 LFG Lending on Facebook: https://www.facebook.com/LFGlending/
- 📸 LFG Lending on Instagram: https://www.instagram.com/lfglending/
- 🏠 Styer Hospitality Co.: StyerHospitalityCo.com
- 🎙️ Columbus Brick by Brick: ColumbusBrickbyBrick.com
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