Your kitchen is dated, your listing has been sitting for months, and the options seem to come down to a gut renovation or another price cut. What if there is a third one? In this episode, Jon sits down with Hailey Major, Owner of HOMEstretch: Columbus, to break down what actually drives ROI on pre-sale improvements and where sellers should put their money before they list.
🎙️ About Our Guest
Hailey Major is the Owner of HOMEstretch: Columbus, a home preparation company that gets houses cosmetically ready to list, covering everything between the listing agreement and staging. Born in Texas, she moved to Columbus in elementary school, went to Ohio State, left for a while, and could not shake the city. She spent the first 15 years of her career in sales, mostly tech, with the last decade or so in startups. A franchise broker introduced her to HOMEstretch, and she recognized the service she had needed when selling her own first home.
🧱 What We Cover in This Episode
Why HOMEstretch takes only work tied to a real estate transaction, even when friends ask
Turning around Columbus listings that sat three and six months by putting part of a planned price cut into the house
What makes an update strategic, and why a gorgeous basement in a disjointed house still costs money
Where the biggest returns show up: painting, flooring, and kitchen updates
The Grandview project where the asking price went up in the neighborhood of $50,000 to $75,000 after the work
The two mistakes sellers make most: overspending in one room, and bold design choices right before listing
Coaching sellers through the emotional handoff from family home to largest asset
Pay at close financing and what it does to a seller’s decision making
Competing against new builds, and what millennial and Gen Z buyers expect from a resale
Digital rendering tools that show sellers their own space updated before any work starts
Mentorship, and the Columbus women in real estate who opened doors early
💼 Key Takeaway
“Our goal is to neutralize the space and attract the largest buyer pool possible, so that you have the highest potential to sell your home quickly and for top dollar.”
🔗 Links & Resources
🌐 HOMEstretch: Columbus: home-stretch.com/locations/oh/columbus
📱 Follow HOMEstretch: Columbus on Instagram: @homestretch_columbus
📘 HOMEstretch: Columbus on Facebook: facebook.com/homestretch.columbus
👤 Hailey Major on Instagram (personal): @hailsmaj
📞 Call or text for a free consultation: (614) 532-4663
🎧 Subscribe & Follow
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Website: ColumbusBrickbyBrick.com
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Know a seller who is about to take another price cut? Send them this episode first.
Every Brick Has a Story. We’re Here to Tell It. 🧱
#ColumbusOhio #PreListingPrep #HomeSellingTips #ColumbusRealEstate #HOMEstretchColumbus #ColumbusBrickByBrick
